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~subject:"Advertising planning"
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Advertising planning
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Event tourism and destinations : case studies and best practice
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International journal of advertising : the quarterly review of marketing communications
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Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
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2016
Persistent link: https://www.econbiz.de/10011438186
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2
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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3
Showcasing Scotland? : a case study of the MTV Europe Music Awards, Edinburgh 2003
Reid, Gavin L.
-
2010
Persistent link: https://www.econbiz.de/10003914438
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