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Industrial marketing management : the international journal for industrial and high-tech firms
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B
service
brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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