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Bekleidungsindustrie
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Hyllegard, Karen H.
3
Ogle, Jennifer Paff
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Yan, Ruoh-nan
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
; …
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
Saved in:
2
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
3
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
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