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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The power of one : gaining business value from personalization technologies
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Personalization without interrogation : towards more effective interactions between consumers and feature-based recommendation agents
Murray, Kyle B.
;
Häubl, Gerald
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003847122
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Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
Persistent link: https://www.econbiz.de/10011588676
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