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~subject:"Agrotourismus"
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Search: person:"Baptista-Alves, Helena Maria"
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Agrotourismus
Beziehungsmarketing
8
Relationship marketing
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Consumer behaviour
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Customer integration
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Kundenintegration
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Social marketing
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Welt
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Higher education institution
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Value creation
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Campón-Cerro, Ana María
2
Hernández Mogollón, José Manuel
2
Alves, Helena
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Baptista-Alves, Helena Maria
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Di-Clemente, Elide
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Enlightening tourism : ET ; a pathmaking journal
1
International review on public and non-profit marketing
1
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ECONIS (ZBW)
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Integrating transactional and relationship marketing : a new approach to understanding destination loyalty
Hernández Mogollón, José Manuel
;
Alves, Helena
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10012428307
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2
The state of the art in research into rural tourism in Spain : an analysis from the perspective of Marketing
Hernández Mogollón, José Manuel
;
Campón-Cerro, Ana …
- In:
Enlightening tourism : ET ; a pathmaking journal
1
(
2011
)
1
,
pp. 31-61
Persistent link: https://www.econbiz.de/10009711619
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