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Effects of the addition of simple and double decoys on the purchasing process of airline tickets
Gonzalez-Prieto, David
;
Sallan, Jose M.
;
Simo, Pep
; …
- In:
Journal of air transport management
29
(
2013
),
pp. 39-45
Persistent link: https://www.econbiz.de/10009772870
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