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~subject:"Alignment"
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Alignment
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Industrial marketing management : the international journal for industrial and high-tech firms
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Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
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Assessing and strengthening internal alignment of new marketing units : an interpretative tool
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1074-1082
Persistent link: https://www.econbiz.de/10010223467
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