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Italien
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Consumer behaviour
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Einzelhandel
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Italy
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Retail trade
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Store brand
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Fornari, Daniele
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Fornari, Edoardo
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Ghezzi, Alessandro Iuffmann
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Grandi, Sebastiano
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Negri, Francesca
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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ECONIS (ZBW)
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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