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~subject:"Analytic Customer Relationship Management"
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Analytic Customer Relationship Management
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The journal of applied business research
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Spotting the "elusive" prospect customer : exploratory study of a web-powered customer relationship management framework
Ertz, Myriam
;
Graf, Raoul
- In:
The journal of applied business research
31
(
2015
)
5
,
pp. 1835-1850
Persistent link: https://www.econbiz.de/10011412465
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