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~subject:"Anforderungsprofil"
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Anforderungsprofil
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AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Journal of strategic marketing
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ECONIS (ZBW)
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1
The impact of boards of directors on
chief
marketing
officer
performance : framing and research agenda
Whitler, Kimberly A.
;
Lee, Ben
;
Young, Sarah
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
Saved in:
2
Is big data driving cooperation in the c-suite? : the evolving relationship between the
chief
marketing
officer
and chief information officer
Sleep, Stefan
;
Hulland, John
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 666-678
Persistent link: https://www.econbiz.de/10012202786
Saved in:
3
The criticality of CMO-CIO alignment
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Business horizons
60
(
2017
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011756789
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