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Animosity
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A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
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