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~subject:"Ankündigungseffekt"
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When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
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