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Editorial—The Anna Karenina Bias: Which Variables to Observe?
Shugan, Steven M.
- In:
Marketing Science
26
(
2007
)
2
,
pp. 145-148
descriptive
research
, in contrast to normative (i.e., prescriptive) research, which seeks the true causal variables. Normative …
Persistent link: https://www.econbiz.de/10008787664
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