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~subject:"Apparel"
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Apparel
Bekleidungsindustrie
5
Clothing industry
5
Consumer behaviour
4
Konsumentenverhalten
4
Age group
3
Altersgruppe
3
Bekleidung
3
Clothing
3
Advertising effects
2
Jugendliche
2
USA
2
United States
2
Werbewirkung
2
Youth
2
Advertising planning
1
Beziehungsmarketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Cohort analysis
1
Consumer socialization
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cost estimation
1
Daughters
1
Environmental impact statements
1
Environmental review
1
Fashion
1
Fashion involvement
1
Hang tags
1
Kohortenanalyse
1
Lebensstil
1
Lifestyle
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Materialism
1
Mode
1
Mothers
1
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English
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Hyllegard, Karen H.
2
Ogle, Jennifer Paff
2
Yan, Ruoh-nan
2
Littrell, Mary A.
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Journal of fashion marketing and management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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College students' responses to prosocial marketing claims on apparel hang tags
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10010392842
Saved in:
2
Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
; …
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
Saved in:
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