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~subject:"Apple Computer Inc."
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Statistics"
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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Strudel des Involvements : das Fallbeispiel "Apple"
Dintner, Kerstin
;
Falbe, Katrin
;
Kolbe, Sandro
;
Voß, Markus
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 87-95)
.
2009
Persistent link: https://www.econbiz.de/10003864120
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