Baporikar, Neeta; Fotolela, Rosalia - In: International Journal of Applied Management Sciences … 5 (2018) 1, pp. 11-28
specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model … available in the market. Thus, the article aims to develop new ways of marketing approaches to every element of the …