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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Arbeitsgruppe
Sports marketing
148
Consumer behaviour
131
Sportmarketing
129
Konsumentenverhalten
126
Professional sports
100
Profisport
100
Sport
97
Sports
97
Sponsorship
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60
Sportveranstaltung
59
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50
Brand management
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48
Sportorganisation
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Fußball
47
Markenführung
44
Brand image
35
Markenimage
34
sponsorship
34
China
31
Advertising effects
29
Werbewirkung
29
Athletes
24
Sportler
23
Relationship marketing
22
Customer satisfaction
21
Internet marketing
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Kundenzufriedenheit
21
Online-Marketing
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Social Web
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Social web
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Beziehungsmarketing
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sports marketing
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Ahn, Taesoo
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Funk, Daniel C.
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Gao, Ying
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Trail, Galen
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International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
14
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Trail, Galen
;
Bang, Hyejin
;
Dees, Windy
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 227-247
Persistent link: https://www.econbiz.de/10014505024
Saved in:
4
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
5
Team loyalty and intergenerational influence : the role of nurturant fathering in the transference process
White, Daniel
;
Williams, Dylan
;
Dwyer, Sean
;
White, Darin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014232479
Saved in:
6
The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation : a comparison of frontline and non-frontline employees
Wang, Fong Jia
;
Chiu, Weisheng
;
Tseng, Kuo-Feng
;
Cho, Heetae
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 793-813
Persistent link: https://www.econbiz.de/10014377685
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7
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
Saved in:
8
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
9
Doping scandals in professional cycling : impact on primary team sponsor's stock return
Danylchuk, Karen
;
Stegink, Jelmer
;
Lebel, Katie
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011557411
Saved in:
10
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
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