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~subject:"Armut"
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Armut
Consumer behaviour
5
Konsumentenverhalten
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Impoverished consumers
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BoP marketing
2
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CSR in Marketing
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Impoverished consumers: vulnerable market segments
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Altruism
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Basket size
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Behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Coupon redemption
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Developing countries
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Ethical consumption
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Autry, Chad W.
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Hill, Ronald Paul
1
Lee, Kang Bok
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Noble, Stephanie M.
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Zaretzki, Russell
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Coupon clipping by
impoverished
consumers
: linking demographics, basket size, and coupon redemption rates
Noble, Stephanie M.
;
Lee, Kang Bok
;
Zaretzki, Russell
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 553-571
Persistent link: https://www.econbiz.de/10011734920
Saved in:
2
Poverty as we never knew it : THE source of vulnerability for most of humankind
Hill, Ronald Paul
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 365-370
Persistent link: https://www.econbiz.de/10011546247
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