Bouteraa, Mohamed; Chekima, Brahim; Thurasamy Ramayah; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-13
Chatbots will have a competitive advantage. However, ChatGPT is still less common in the financial sector than in other … industries. This study attempts to understand bankers' perceptions towards using ChatGPT. Towards this, the study employed an … identified seven new factors related to bankers' use of ChatGPT, which were primarily validated in PLS-SEM assessments. The …