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Arzneimittel
Direktmarketing
1,885
Direct marketing
1,576
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350
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327
Consumer behaviour
266
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256
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Aikin, Kathryn J.
5
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4
Huh, Jisu
4
Mukherjee, Avinandan
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Sinkinson, Michael
4
Starc, Amanda
4
Bar, Talia
3
Berndt, Ernst R.
3
Betts, Kevin R.
3
Dave, Dhaval
3
Gupta, Sachin
3
Iizuka, Toshiaki
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Jin, Ginger Zhe
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Lillard, Dean R.
3
Limbu, Yam B.
3
Mackert, Michael
3
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3
Ball, Jennifer Gerard
2
Boudewyns, Vanessa
2
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2
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2
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Ju, Ilwoo
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Koku, Paul Sergius
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Lee-Wingate, Sooyeon Nikki
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Liu, Hongju
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2
O'Donoghue, Amie C.
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Palihawadana, Dayananda
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Perri, Matthew
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Health marketing quarterly
31
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16
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6
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International journal of advertising : the quarterly review of marketing communications
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NBER Working Paper
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NBER working paper series
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Journal of business ethics : JOBE
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Journal of current issues and research in advertising : JCIRA
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Marketing letters : a journal of research in marketing
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Health affairs : at the intersection of health, health care, and policy
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Information economics and policy : IEP
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of economic behavior & organization : JEBO
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing research : JMR
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ECONIS (ZBW)
141
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141
Direct-to-consumer prescription drug advertising : trends, impact, and implications
Wilkes, Michael S.
;
Bell, Robert A.
;
Kravitz, Richard L.
- In:
Health affairs : at the intersection of health, health …
19
(
2000
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10001493238
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