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~subject:"Arzneimittelmarkt"
~subject:"Markenwert"
~type_genre:"Sammlung"
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Brand gender : increasing brand equity through brand personality
Lieven, Theo
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2018
Persistent link: https://www.econbiz.de/10011671136
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Two essays on generic competition in the Swedish pharmaceuticals market
Rudholm, Niklas
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1999
Persistent link: https://www.econbiz.de/10001372373
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Markenbewertung
Drees, Norbert
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1999
Persistent link: https://www.econbiz.de/10013424786
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Post-patent prescription pharmaceuticals
Hellerstein, Judith K.
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1994
Persistent link: https://www.econbiz.de/10000916073
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