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~subject:"Asiatisch-pazifischer Raum"
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Asiatisch-pazifischer Raum
Messe
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Trade fair
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Veranstaltungswirtschaft
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China
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Knowledge transfer
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Messebeteiligung
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Trade fair participation
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Wissenstransfer
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Asien
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Golfetto, Francesca
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Rinallo, Diego
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Internationalization and knowledge-based strategies of European trade show organizers in Asia : the case of Messe Frankfurt
Rinallo, Diego
;
Golfetto, Francesca
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 67-92)
.
2015
Persistent link: https://www.econbiz.de/10010532527
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