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Asien
Taiwan
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Brand management
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Markenführung
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Professional sports
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Profisport
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Brand image
3
Distribution channel
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Football
3
Fußball
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Markenimage
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Sponsoring
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Sponsorship
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Sport
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Sportmarketing
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Sports
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Sports marketing
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Vertriebsweg
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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Innovation management
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Internet marketing
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Online retailing
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Online-Handel
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Relationship marketing
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Advertising effects
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Airline
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Arbeitsgruppe
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Asia
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Ball game
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Cheng, Julian Ming Sung
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Erimurti, Kuntari
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Purwanto, Bernardinus M.
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Wang, Michael Chih-hung
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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