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Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies
Jia, He Michael
;
Wang, Yonggui
;
Ge, Lin
;
Shi, Guicheng
; …
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10009534090
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