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Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation? : investigating the effect of religious ad appeals on a...
Arli, Denni
;
Van Esch, Patrick
;
Cui, Yuanyuan
- In:
Journal of business ethics : JBE
185
(
2023
)
2
,
pp. 427-448
Persistent link: https://www.econbiz.de/10014287580
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