Dekhil, Fawzi; Boulebech, Hajer; Bouslama, Neji - In: Journal of Islamic Marketing 8 (2017) 1, pp. 74-94
Purpose The purpose of this paper is to describe the effects of religiosity on attitude and personal orientation toward luxury brands and on purchase and repurchase intentions. Determining the effects of religiosity on the consumers’ behavior toward luxury has proved to be a crucial matter. As...