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~subject:"Attitudes toward a CBA event"
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Attitudes toward a CBA event
Consumer behaviour
7
Konsumentenverhalten
7
National culture
5
Nationalkultur
5
Consumer ethnocentric tendencies
3
Cross-border-acquisition
3
Brand-image fit
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Ethnocentric tendencies
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Foreign direct investment
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Indian consumers
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Market research
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Marktforschung
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Personal cultural orientation
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Post-CBA brand attitudes
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Structural equation modeling
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Advertising effects
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Air passenger transport
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Air transport
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Airline
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Airline perceived value
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Airline service quality
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Airline travellers' ethnocentric tendencies
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Auslandsinvestition
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Austria
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Bevölkerungsentwicklung
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Brand
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Brand image
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Brand management
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CETSCALE
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Consumer affinity
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Consumer ethnocentric tendencies scale
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Consumers' ethnocentric tendencies scale (CETSCALE)
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Croatia
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Cultural identity
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Customer satisfaction
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Demographic development
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Designation of origin
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Li, Jiandong
2
Lim, Chi Lo
2
Shi, Tiebing
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Journal of Product & Brand Management
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The journal of product & brand management
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ECONIS (ZBW)
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Host country consumers' brand attitudes after cross-border acquisitions
Shi, Tiebing
;
Li, Jiandong
;
Lim, Chi Lo
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 559-572
Persistent link: https://www.econbiz.de/10011801094
Saved in:
2
Host country consumers’ brand attitudes after cross-border acquisitions
Shi, Tiebing
;
Li, Jiandong
;
Lim, Chi Lo
- In:
Journal of Product & Brand Management
26
(
2017
)
6
,
pp. 559-572
consumers using two fictitious CBA scenarios in the automobile industry. Findings Consumer
ethnocentric
tendencies
(CETs) are …
Persistent link: https://www.econbiz.de/10014897035
Saved in:
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