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What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
Baxter, Stacey
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 525-534
Persistent link: https://www.econbiz.de/10011399099
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