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~subject:"Auction theory"
~subject:"Werbung"
~type:"article"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Auction theory
Werbung
Internet marketing
189
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189
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86
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31
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31
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29
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29
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27
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27
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22
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20
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20
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19
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Aggarwal, Sugandha
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Boyland, Emma
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Checchinato, Francesca
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Colapinto, Cinzia
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Generalić, Ivan
1
Giusto, Alice
1
Grigaliūnaitė, Viktorija
1
Gupta, Anshu
1
Jha, P. C.
1
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1
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Manik, Prerna
1
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Interdisciplinary management research XVI ; 2
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International journal of advertising : the quarterly review of marketing communications
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Sustainability in Business Management
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The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
7
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Internet advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
Saved in:
3
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
4
Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
5
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
6
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
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