//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Auction theory"
~subject:"Werbung"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Auction theory
Werbung
Internet marketing
564
Online-Marketing
564
Social Web
165
Social web
165
Advertising effects
89
Werbewirkung
89
Electronic Commerce
88
Consumer behaviour
78
E-commerce
78
Konsumentenverhalten
78
Advertising
74
Search engine
66
Suchmaschine
66
Internet
62
Deutschland
55
Germany
55
Digital platform
53
Digitale Plattform
53
Theorie
51
Theory
51
Online retailing
50
Online-Handel
50
USA
48
United States
48
Viral marketing
35
Virales Marketing
35
Marketingmanagement
34
Auktionstheorie
33
Marketing management
33
Competition
30
Preismanagement
30
Pricing strategy
30
Wettbewerb
28
social media
28
Brand management
25
Markenführung
25
Website
25
Digitalisierung
24
more ...
less ...
Online availability
All
Free
77
Undetermined
19
Type of publication
All
Book / Working Paper
98
Article
2
Type of publication (narrower categories)
All
Fallstudie
Glossary included
Working Paper
Article in journal
1,261
Aufsatz in Zeitschrift
1,261
Graue Literatur
115
Non-commercial literature
115
Aufsatz im Buch
111
Book section
111
Arbeitspapier
98
Collection of articles of several authors
24
Sammelwerk
24
Hochschulschrift
21
Aufsatzsammlung
18
Conference paper
14
Konferenzbeitrag
14
Thesis
8
Konferenzschrift
7
Festschrift
3
Lehrbuch
3
Case study
2
Collection of articles written by one author
2
Conference proceedings
2
Guidebook
2
Ratgeber
2
Sammlung
2
Textbook
2
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
more ...
less ...
Language
All
English
100
Author
All
Penta, Antonio
10
Decarolis, Francesco
9
Bonatti, Alessandro
7
Bergemann, Dirk
6
Goldmanis, Maris
6
Shakhgildyan, Ksenia
6
Greenwood, Jeremy
4
Johnson, Garrett A.
4
Motta, Massimo
4
Cornière, Alexandre de
3
Lewis, Randall A.
3
Narayanan, Sridhar
3
Pal, Pallavi
3
Rovigatti, Gabriele
3
Seiler, Stephan
3
Athey, Susan
2
Baslandze, Salomé
2
Calvano, Emilio
2
D'Annunzio, Anna
2
Ershov, Daniel
2
Evensen, Charlotte Bjørnhaug
2
Haugen, Atle
2
He, Yanting
2
Ivaldi, Marc
2
Ke, T. Tony
2
Kim, Dongwoo
2
Ma, Yueyuan
2
Madio, Leonardo
2
Marto, Ricardo
2
Moreira, Sara
2
Nakamura, Leonard Isamu
2
Nazerzadeh, Hamid
2
Quinn, Martin
2
Rovigatti, Michele
2
Russo, Antonio
2
Sahni, Navdeep S.
2
Soloveichik, Rachel
2
Valletti, Tommaso M.
2
Wu, Nianqiang
2
Wu, Nicholas
2
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Published in...
All
Discussion papers / CEPR
11
CESifo working papers
10
Working papers / TSE : WP
6
Cowles Foundation discussion paper
5
Simon Business School working paper
5
Stanford University Graduate School of Business research paper
5
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
Department of Economics discussion paper series / University of Oxford
3
Barcelona GSE working paper series : working paper
2
Simon Business School Working Paper
2
Sloan working papers
2
Stanford University Graduate School of Business Research Paper
2
Working papers / Federal Reserve Bank of Philadelphia, Research Department
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Innocenzo Gasparini Institute for Economic Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
BSE working paper : working papers
1
CAWM discussion paper
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Case study and review
1
Discussion paper
1
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / NHH, Department of Economics
1
Discussion paper / Tinbergen Institute
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Documentos de trabajo
1
FRB of Philadelphia Working Paper
1
IESE Business School Working Paper
1
Journal of marketing research : JMR
1
KOF working papers
1
Les cahiers du GERAD
1
Marco Fanno working papers
1
Neyar diyun / ham- Merkāz le-Fittûaḥ 'al Šēm P. Sapir
1
Research paper series / Stanford Graduate School of Business
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
100
Showing
81
-
90
of
100
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
-
2013
Persistent link: https://www.econbiz.de/10009732787
Saved in:
82
Online advertising and privacy
Cornière, Alexandre de
;
De Nijs, Romain
-
2013
Persistent link: https://www.econbiz.de/10009732790
Saved in:
83
Search advertising
Cornière, Alexandre de
-
2013
Persistent link: https://www.econbiz.de/10009732793
Saved in:
84
Complement or substitute? : the internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
Gambaro, Marco
;
Puglisi, Riccardo
-
2012
Persistent link: https://www.econbiz.de/10011759948
Saved in:
85
To sponsor or not to sponsor : sponsored search auctions with organic links
Arnold, Michael A.
;
Darmon, Eric
;
Pénard, Thierry
-
2012
Persistent link: https://www.econbiz.de/10009569425
Saved in:
86
Issues in on-line advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
-
2011
Persistent link: https://www.econbiz.de/10011337910
Saved in:
87
Competing ad auctions : multi-homing and participation costs
Ashlagi, Itai
;
Edelman, Benjamin
;
Lee, Hoan Soo
-
2010
Persistent link: https://www.econbiz.de/10003933286
Saved in:
88
Targeting in advertising markets : implications for offline vs. online media
Bergemann, Dirk
;
Bonatti, Alessandro
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10008656791
Saved in:
89
Reserve prices in internet advertising auctions : a field experiment
Ostrovsky, Michael
;
Schwarz, Michael
-
2009
Persistent link: https://www.econbiz.de/10003955392
Saved in:
90
Position auctions with consumer search
Athey, Susan
;
Ellison, Glenn
-
2009
Persistent link: https://www.econbiz.de/10003874623
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->