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Chutzpadik advertising and its effectiveness : four studies of agencies and audiences
Efrat, Kalanit
;
Souchon, Anne L.
;
Dickenson, Peter
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 601-613
Persistent link: https://www.econbiz.de/10012665740
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