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~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Theorie
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Internationales Marketing
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Marketing management
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reputation
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Festschrift
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German
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Büschken, Joachim
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USB Cologne (EcoSocSci)
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004890332
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Entwicklungen des Investitionsgütermarketing
Büschken, Joachim
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004228381
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