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~subject:"Austauschtheorie"
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Austauschtheorie
Lieferantenmanagement
8
Supplier relationship management
8
Satisfaction
4
Zufriedenheit
4
Beziehungsmarketing
2
Buyer-supplier relationships
2
Customer satisfaction
2
Innovation management
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Innovationsmanagement
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Key account management
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Key-Account-Management
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Kundenzufriedenheit
2
Lieferkette
2
Preferential customer treatment by suppliers
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Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Strategic supply management
2
Supplier satisfaction
2
Supply chain
2
Austria
1
Bibliometrics
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Bibliometrie
1
Cross-validation
1
Customer attractiveness
1
Deutschland
1
Forecasting model
1
Germany
1
Handelspräferenzen
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Oligopol
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Oligopoly
1
Open innovation
1
Prediction
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Preferred customer
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Preferred customer status
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Prognoseverfahren
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Resource allocation
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Hüttinger, Lisa
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Pulles, Niels
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Schiele, Holger
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Veldmann, Jasper
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Supply Management Research : aktuelle Forschungsergebnisse 2012
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ECONIS (ZBW)
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Towards a social exchange theory perspective on preferred customership : concept and practice
Schiele, Holger
;
Veldmann, Jasper
;
Hüttinger, Lisa
; …
- In:
Supply Management Research : aktuelle …
,
(pp. 133-151)
.
2012
Persistent link: https://www.econbiz.de/10009548221
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