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~subject:"Australia"
~subject:"Dienstleistungssektor"
~subject:"Produktentwicklung"
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Search: person:"O'Cass, Aron"
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Australia
Dienstleistungssektor
Produktentwicklung
Consumer behaviour
32
Marketing management
24
Marketingmanagement
24
Innovation
21
Konsumentenverhalten
20
Brand management
18
Customer satisfaction
15
Service quality
15
Australien
14
Brand image
14
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14
Markenführung
14
Dienstleistungsqualität
13
Innovation management
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Innovationsmanagement
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Marketing
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Unternehmenserfolg
13
Beziehungsmarketing
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New product development
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Relationship marketing
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Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
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Kundenzufriedenheit
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Manufacturing industries
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Services
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Ambidexterity
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Betriebliche Wertschöpfung
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research-article
5
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English
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O'Cass, Aron
39
Sok, Phyra
9
Ngo, Liem Viet
8
Heirati, Nima
6
Siahtiri, Vida
4
Ahmadi, Hormoz
3
Carlson, Jamie
3
Meshram, Kanika
2
Viet Ngo, Liem
2
Getnet, Hailu
1
Grace, Debra
1
Griffin, Deborah
1
Julian, Craig
1
Miles, Morgan P.
1
O’Cass, Aron
1
Schoefer, Klaus
1
Voola, Ranjit
1
Weerawardena, Jay
1
Wetzels, Martin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of services marketing
6
European Journal of Marketing
3
Journal of business research : JBR
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
European journal of marketing
1
European journal of marketing : EJM
1
International small business journal : researching entrepreneurship
1
Journal of Services Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
35
Other ZBW resources
5
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1
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
2
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
3
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
4
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
5
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
6
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima
;
O'Cass, Aron
;
Schoefer, Klaus
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
Saved in:
7
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
8
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
9
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
10
Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10011343383
Saved in:
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