//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Australia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Alpert, Frank"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Australia
Consumer behaviour
17
Konsumentenverhalten
14
Brand management
10
Innovation
10
Markenführung
9
USA
8
Marketing
7
Brand image
5
Brands
5
Markenimage
5
Brand innovativeness
4
Prices
4
Beziehungsmarketing
3
Brand
3
Computer software
3
Computerspiel
3
Consumer perceived brand innovativeness
3
Japan
3
Lieferantenmanagement
3
Markenartikel
3
Marketing mix
3
Product management
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Video game
3
Alcohol consumption
2
Alkoholkonsum
2
Australien
2
Befragung
2
Benefits
2
Brand concept map
2
Brand equity
2
Business model
2
Classification
2
Consumer attitudes
2
Empirical method
2
Empirische Methode
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Alpert, Frank
2
Heaney, Joo-Gim
1
Kuhn, Kerri-Ann L.
1
Roberts, Christopher
1
Published in...
All
Australasian marketing journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
2
Internships in marketing : goals, structures and assessment - student, company and academic perspectives
Alpert, Frank
;
Heaney, Joo-Gim
;
Kuhn, Kerri-Ann L.
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003886471
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->