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~subject:"Australien"
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Australien
Werbung
17
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Consumer behaviour
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Advertising
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Rossiter, John R.
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Bellman, Steve
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Bergkvist, Lars
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Journal of advertising research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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2
The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures
Rossiter, John R.
;
Bergkvist, Lars
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003854849
Saved in:
3
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
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