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~subject:"Automotive industry"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Search: person:"Calantone, R."
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Automotive industry
Entscheidung
Konsumentenverhalten
Markenführung
New product development
33
Produktentwicklung
33
USA
25
United States
25
Innovation
23
Marketing management
17
Marketingmanagement
17
Consumer behaviour
15
Innovation management
15
Innovationsmanagement
15
Brand management
10
Brand image
8
Markenimage
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Theorie
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Theory
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Beziehungsmarketing
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Firm performance
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Industrie
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Manufacturing industries
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Relationship marketing
7
Unternehmenserfolg
7
International marketing
6
Internationales Marketing
6
Kfz-Industrie
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Product quality
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Produktqualität
6
Lieferantenmanagement
5
Market research
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Marktforschung
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Supplier relationship management
5
Brand
4
China
4
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Innovation diffusion
4
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4
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English
27
Author
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Calantone, Roger J.
27
Voorhees, Clay M.
5
Townsend, Janell D.
3
Zhang, Yufei
3
Akdeniz, M. Billur
2
Chaudhuri, Malika
2
Cockrell, Seth
2
Dentoni, Domenico
2
Nguyen, Hang T.
2
Peterson, H. Christopher
2
Randhawa, Praneet
2
Schmidt, Jeffrey B.
2
Tonsor, Glynn T.
2
Zhao, Yanhui
2
Allen, Chris T.
1
Atuahene-Gima, Kwaku
1
Baldus, Brian
1
Baldus, Brian J.
1
Bonner, Joseph M.
1
Cavusgil, S. Tamer
1
Chen, Lin
1
Chiang, Jeongwen
1
Di Benedetto, C. Anthony
1
Durmusoglu, Serdar S.
1
Durmuşoğlu, Serdar S.
1
Friske, Wesley
1
Huddleston, Patricia
1
Hughes, Douglas E.
1
Hult, G. Tomas M.
1
Kang, Wooseong
1
McNally, Regina C.
1
Montoya, Mitzi M.
1
Richards, Keith A.
1
Sarangee, Kumar R.
1
Sardashti, Hanieh
1
Schewe, Charles D.
1
Schrock, Wyatt A.
1
Song, Michael
1
Spreng, Richard A.
1
Stanko, Michael A.
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
5
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Agricultural and resource economics review : ARER
1
European journal of innovation management
1
Handbook of research on new product development
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of food products marketing
1
Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
27
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1
The effects of innovation on product recall likelihood
Cockrell, Seth
;
Friske, Wesley
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547892
Saved in:
2
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
3
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
4
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
5
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
6
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
7
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
8
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
9
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
10
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
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