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~subject:"Automotive industry"
~subject:"Entscheidung"
~subject:"Markenführung"
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Search: person:"Calantone, R."
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Automotive industry
Entscheidung
Markenführung
New product development
33
Produktentwicklung
33
USA
25
United States
25
Innovation
23
Marketing management
17
Marketingmanagement
17
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15
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English
18
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Calantone, Roger J.
18
Townsend, Janell D.
3
Voorhees, Clay M.
3
Akdeniz, M. Billur
2
Nguyen, Hang T.
2
Zhang, Yufei
2
Zhao, Yanhui
2
Atuahene-Gima, Kwaku
1
Baldus, Brian
1
Baldus, Brian J.
1
Cavusgil, S. Tamer
1
Cockrell, Seth
1
Di Benedetto, C. Anthony
1
Durmusoglu, Serdar S.
1
Durmuşoğlu, Serdar S.
1
Friske, Wesley
1
Huddleston, Patricia
1
Hughes, Douglas E.
1
Kang, Wooseong
1
McNally, Regina C.
1
Montoya, Mitzi M.
1
Richards, Keith A.
1
Sarangee, Kumar R.
1
Sardashti, Hanieh
1
Schmidt, Jeffrey B.
1
Schrock, Wyatt A.
1
Song, Michael
1
Spreng, Richard A.
1
Sung, Eunyoung Christine
1
Voorhees, Clay
1
Wang, Joyce
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
European journal of innovation management
1
Handbook of research on new product development
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
18
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10
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18
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1
The effects of innovation on product recall likelihood
Cockrell, Seth
;
Friske, Wesley
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547892
Saved in:
2
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
Saved in:
3
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
4
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
7
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
8
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
Saved in:
9
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
10
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
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