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~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsmanagement"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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