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~subject:"B-to-B-Marketing"
~subject:"Standardization"
~type_genre:"Fallstudie"
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B-to-B-Marketing
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Modularisierung
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Exploring knowledge-intensive business services : knowledge management strategies
2
The journal of business & industrial marketing
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ECONIS (ZBW)
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Knowledge dynamics in third-party logistics : balancing exploitation and exploration through service architectures
Cabigiosu, Anna
;
Campagnolo, Diego
;
Costa, Giovanni
; …
- In:
Exploring knowledge-intensive business services : …
,
(pp. 155-173)
.
2012
Persistent link: https://www.econbiz.de/10009547451
Saved in:
2
Creativity versus standardization in knowledge-intensive business services : a real trade-off?
Bettiol, Marco
;
Di Maria, Eleonora
;
Grandinetti, Roberto
- In:
Exploring knowledge-intensive business services : …
,
(pp. 120-136)
.
2012
Persistent link: https://www.econbiz.de/10009547466
Saved in:
3
Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
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