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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Beziehungsmarketing
16
Relationship marketing
16
Customer integration
10
Kundenintegration
10
Dienstleistung
9
Services
9
Betriebliche Wertschöpfung
8
Consumer behaviour
8
Dienstleistungssektor
8
Konsumentenverhalten
8
Service industry
8
Value creation
8
Business network
7
Service-dominant logic
7
Innovation
6
Unternehmensnetzwerk
6
Bibliometrics
5
Bibliometrie
5
Customer experience
5
Dienstleistungsqualität
5
Lieferantenmanagement
5
Service management
5
Service quality
5
Supplier relationship management
5
Innovation management
4
Innovationsmanagement
4
Marketing management
4
Marketingmanagement
4
Service-Dominant Logic
4
Value
4
Business services
3
Customer journey
3
Dienstleistungsmanagement
3
Dienstleistungsmarketing
3
Interdisciplinary research
3
Literature review
3
Service innovation
3
Services marketing
3
Unternehmensdienstleistung
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Jaakkola, Elina
2
Di Benedetto, C. Anthony
1
Lindgreen, Adam
1
Markovic, Stefan
1
Purmonen, Arttu
1
Terho, Harri
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
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