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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Marketing management
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6
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Johnson, Jean L.
3
Gustafson, Brandon M.
1
Lee, Ruby P.
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Mariadoss, Babu John
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Martin, Kelly D.
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Pomirleanu, Nadia
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Saini, Amit
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
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ECONIS (ZBW)
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The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
Saved in:
2
The role of firm's strategic orientation dimensions in determining market orientation
Johnson, Jean L.
;
Martin, Kelly D.
;
Saini, Amit
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 715-724
Persistent link: https://www.econbiz.de/10009583009
Saved in:
3
An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.
;
Johnson, Jean L.
;
Tang, Xinlin
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
Saved in:
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