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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Selling
12
Verkauf
12
Salespeople
8
Verkaufspersonal
8
Beziehungsmarketing
6
Relationship marketing
6
USA
6
United States
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Business-to-business marketing
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Consumer behaviour
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Konsumentenverhalten
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Sales management
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Arbeitsverhalten
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Lieferantenmanagement
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Physical distribution
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Social Web
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Social web
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Supplier relationship management
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Vertrieb
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Work behaviour
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Bibliometrics
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Bibliometrie
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Customer organizational citizenship behavior
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Customer prosocial behavior
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Gamification
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Personal selling
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Sales performance
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Sales technology
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Social behaviour
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Social media
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Soziales Verhalten
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2003-2007
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AMA faculty consortium
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Absatz
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Arbeitsbedingungen
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Artificial intelligence
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Austauschtheorie
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B2B
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B2B sales strategy
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Moncrief, William C.
4
Bush, Alan J.
3
Shannahan, Kirby L. J.
2
Shannahan, Rachelle J.
2
Babakus, Emin
1
Lassk, Felicia G.
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Marshall, Greg W.
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Oakley, Jared
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Shepherd, C. David
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Sherrell, Daniel
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing theory and practice
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
2
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 36-50
Persistent link: https://www.econbiz.de/10011707050
Saved in:
3
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
4
Linking performance outcomes to salesperson organizational citizenship behavior in an industrial sales setting
Marshall, Greg W.
;
Moncrief, William C.
;
Lassk, Felicia G.
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
4
,
pp. 491-501
Persistent link: https://www.econbiz.de/10009680320
Saved in:
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