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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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Customer value
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Customer satisfaction
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gratitude
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relationship marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
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