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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Customer satisfaction
6
Kundenzufriedenheit
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Relationship marketing
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Beziehungsmarketing
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Dienstleistungsqualität
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Service quality
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DIY retail
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B2B
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BMW
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Customer loyalty
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Kundenbindungsprogramm
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Lieferantenmanagement
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Patient satisfaction
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Patienten
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Patients
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Performance measurement
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Matos, Celso Augusto de
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International journal of services technology and management : IJSTM
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The joint effect of buyer-supplier interaction and service complexity on B2B buyer satisfaction
Teixeira, Rafael
;
Paiva, Ely Laureano
;
Matos, Celso …
- In:
International journal of services technology and …
26
(
2020
)
6
,
pp. 455-477
Persistent link: https://www.econbiz.de/10012503714
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