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~subject:"B-to-B-Marketing"
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Search: subject:"Produktinnovation"
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B-to-B-Marketing
Produktentwicklung
8,738
New product development
8,684
Innovation
4,414
Innovationsmanagement
3,607
Innovation management
3,484
Produktinnovation
935
Produktgestaltung
833
Product design
795
Consumer behaviour
650
Konsumentenverhalten
649
Kundenintegration
593
Customer integration
591
Theorie
586
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577
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500
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499
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494
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490
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484
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483
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468
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454
Unternehmenserfolg
450
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443
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435
Success factor
400
Marketingmanagement
394
Technischer Fortschritt
394
Marketing management
389
Lieferantenmanagement
387
Supplier relationship management
387
KMU
371
SME
371
Productivity
368
Technological change
368
Projektmanagement
363
Produktivität
360
Western countries
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Abrell, Thomas
2
Echtelt, Ferrie E. A. van
2
Mojir, Navid
2
Perna, Andrea
2
Saxenian, Annalee
2
Sudhir, K.
2
Weele, Arjan J. van
2
Wynstra, Finn
2
Adams, Dan
1
Ahn, Joon Mo
1
Al-Kwifi, Sam O.
1
Alam, Ian
1
Appio, Francesco Paolo
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Backhaus, Klaus
1
Baltas, George
1
Bayus, Barry L.
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Bicen, Pelin
1
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1
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1
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1
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1
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1
Cooper, Robert G.
1
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1
Duan, Keran
1
Durmusoglu, Serdar S.
1
Duysters, Geert
1
Eckert, Roland
1
Elvers, David
1
Enz, Matias G.
1
Feng, Taiwen
1
Ferrell, Odies C.
1
Gerashi, Mehdi Khademi
1
Gopalakrishnan, Shanthi
1
Grafmüller, Leontin
1
Grafmüller, Leontin Karl
1
Griffin, Abbie
1
Guo, Chiquan
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1
American Marketing Association
1
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Industrial marketing management : the international journal for industrial and high-tech firms
11
The journal of business & industrial marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Journal of business-to-business marketing
5
ERIM report series research in management
2
Journal of business research : JBR
2
Collaboration and competition in business ecosystems
1
Cowles Foundation discussion paper
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
European journal of marketing
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Handbook of business-to-business marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of innovation management
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Markt- und Unternehmensentwicklung / Markets and Organisations
1
Markt- und Unternehmensentwicklung Markets and Organisations
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Research
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Services, experiences and innovation : integrating and extending research
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
Working paper / Institute of Urban and Regional Development, University of California, Berkeley
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ECONIS (ZBW)
62
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1
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
3
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
4
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
5
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
6
Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik
;
Osinga, Ernst Christiaan
;
Santos, Carlos Daniel
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
Saved in:
7
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
8
Managing platform-based ecosystems in B2B markets : out-bound open innovation perspective
Tsai, Chung-Lin
;
Ahn, Joon Mo
;
Mortara, Letizia
- In:
International journal of technology management : IJTM
89
(
2022
)
3/4
,
pp. 139-162
Persistent link: https://www.econbiz.de/10013359116
Saved in:
9
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
10
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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