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~subject:"B2B advertising"
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B2B advertising
Advertising
6
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Werbung
6
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Relationship marketing
2
Social Web
2
Social web
2
content analysis
2
Absatz
1
Age effects
1
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1
Altersgruppe
1
B2B communications
1
Brand management
1
Business services
1
Competition
1
Competitive effects
1
Complex business goods
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Concept-centric
1
Credence business services
1
Dynamic NEST
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E-commerce
1
Electronic Commerce
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Endorser effects
1
Experiment
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Eye tracking
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Gender
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Gender effects
1
Geschlecht
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Industrial advertising
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7
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Brown, Brian P.
2
Guenther, Miriam
2
Guenther, Peter
2
Swani, Kunal
2
Ferguson, Jodie L.
1
Gilliam, David A.
1
Huhmann, Bruce A.
1
Ismagiliova, Elvira
1
Jiménez, Fernando R.
1
Juntunen, Mari
1
Kim, Seunghyun
1
Kyle, Christopher M.
1
Milne, George R.
1
Mohan, Mayoor
1
Mudambi, Susan M.
1
Muñoz, Justin R.
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
7
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1
Can B2B firms benefit from competitors' advertising? : a dynamic business environment perspective on an emerging communication form
Guenther, Peter
;
Guenther, Miriam
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 252-265
Persistent link: https://www.econbiz.de/10013259070
Saved in:
2
Endorser gender and age effects in
B
2
B
advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
3
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
4
Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
Saved in:
5
The untapped potential of
B
2
B
advertising
: a literature review and future
Swani, Kunal
;
Brown, Brian P.
;
Mudambi, Susan M.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 581-593
Persistent link: https://www.econbiz.de/10012291391
Saved in:
6
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
7
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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