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~subject:"Ballsport"
~subject:"celebrity endorsement"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Ballsport
celebrity endorsement
Celebrity endorsement
17
Celebrity-Werbung
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Brand image
6
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6
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5
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1997-2010
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Bergkvist, Lars
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Chung, Kevin Y. C.
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Russell, Cristel Antonia
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Srinivasan, Kannan
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International journal of advertising : the quarterly review of marketing communications
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
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2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
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