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Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem
;
Yildiz, Kadir
;
Kumar, Sushant
- In:
Marketing intelligence & planning
42
(
2024
)
5
,
pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
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