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Search: subject:"RFM model"
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Bank
RFM model
15
Beziehungsmarketing
9
Consumer behaviour
9
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9
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9
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7
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RFM Model
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customer relationship management
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International journal of electronic customer relationship management : IJECRM
2
The journal of credit risk : published quarterly by Incisive Media
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ECONIS (ZBW)
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The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
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2
Customer churn prediction for commercial banks using customer-value-weighted machine learning models
Wu, Zongxiao
;
Li, Zhiyong
- In:
The journal of credit risk : published quarterly by …
17
(
2021
)
4
,
pp. 15-42
Persistent link: https://www.econbiz.de/10013185682
Saved in:
3
Customer's life-time value using the
RFM
model
in the banking industry : a case study
Nikumanesh, Esmaeil
;
Albadvi, Amir
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
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